Bella Hadid’s Alo Bra Has a Plunging Keyhole Cutout in New Campaign Viha ShahWed, August 5, 2026 at 9:05 AM UTC 0 Photo Credit: @bellahadid / Instagram Bella Hadid is bringing effortless athletic style to the forefront in her latest campaign for Alo. The supermodel stars in a dreamy new visual directed by legendary fashion photography duo Mert & Marcus. Hadid showcases the activewear label’s sleek essentials while embracing a message centered around mindfulness, movement, and comfort.
Bella Hadid’s Alo Bra Has a Plunging Keyhole Cutout in New Campaign
Viha ShahWed, August 5, 2026 at 9:05 AM UTC
0
Photo Credit: @bellahadid / Instagram
Bella Hadid is bringing effortless athletic style to the forefront in her latest campaign for Alo. The supermodel stars in a dreamy new visual directed by legendary fashion photography duo Mert & Marcus. Hadid showcases the activewear label’s sleek essentials while embracing a message centered around mindfulness, movement, and comfort.
Bella Hadid models Alo bra with plunging keyhole cutout in new campaign
In the campaign shared by Alo on Instagram, Bella Hadid is seen wearing a black sports bra featuring a plunging keyhole cutout at the center of the chest. The minimal design offers a contemporary take on classic activewear, combining supportive construction with a bold, fashion-forward silhouette. She pairs the bra with matching high-waisted black shorts for a coordinated workout look. The set highlights the brand’s signature clean aesthetic.
Throughout the cinematic campaign, Hadid transitions between moments of quiet meditation, stretching, and light movement in a scenic outdoor setting. One shot shows her seated cross-legged, while another captures her lacing up black hiking-inspired sneakers before heading out for a walk. Additional scenes feature the model layering on a fitted black long-sleeve zip-up jacket over the sports bra, carrying a yoga mat and water bottle as she explores the peaceful landscape.
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The campaign’s warm, nostalgic cinematography complements its reflective narration, with text appearing throughout the video. It reads, “Being comfortable in your body,” “With only your breath and your heartbeat,” and “In silence.” Rather than focusing solely on fitness, the visuals emphasize slowing down, reconnecting with yourself, and finding confidence through movement.
Hadid keeps her beauty look understated, wearing her honey-blonde hair in natural beachy waves that appear slightly damp, while minimal makeup lets her glowing complexion take center stage. The pared-back styling reinforces the campaign’s relaxed and authentic tone.
Sharing the campaign on Instagram, Alo captioned the post, “A breath, a heartbeat, and this moment. Bella Hadid in ALO”. The collaboration continues Hadid’s longstanding relationship with the activewear brand.
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Source: "AOL Entertainment"
Source: Entertainment
Published: August 5, 2026 at 12:37PM on Source: RED MAG
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