Buttigieg launching Super Tuesday TV ads

Pete Buttigieg goes up with a TV and digital ad purchase in a dozen Tremendous Tuesday states — one of many last 2020 presidential candidate to do so forward of subsequent week's mega-primary day.

Buttigieg's campaign will start airing TV spots on Tuesday and Wednesday in 12 of the 14 March three main states, part of a seven-figure ad purchase on cable and broadcast stations, shared first with POLITICO. The campaign may even go up with a second, seven-figure digital advert program in these states.

Buttigieg's late begin in TV advertising is another signal that he is feeling the monetary strain of his better-funded presidential rivals. Bernie Sanders, who raised $25 million in January, and Mike Bloomberg, who's self-funding his bid, have already poured hundreds of thousands into spending on TV advertisements in these states. Amy Klobuchar and Elizabeth Warren additionally began airing TV advertisements earlier this week.

Joe Biden, notably, also hasn't started airing TV advertisements in Super Tuesday states.

Last week, Buttigieg issued a fundraising plea to his supporters, setting a $13 million objective to boost between then and March 3, an aggressive fundraising pace that may requiring amassing no less than $1 million day-after-day to keep up. Buttigieg raised just over $6 million in January within the run-up to Iowa and New Hampshire, however he spent more than $14 million during that same interval.

He has sprinted by means of high-dollar fundraisers in current days, scheduling 10 of them through the two weeks between the Nevada caucuses and March three.

Buttigieg, who holds a slim delegate lead over Sanders in Iowa, is heading into a difficult stretch: an election calendar that boasts a more numerous voting population, where he is struggled to make inroads. He came in third place in the Nevada caucuses on Saturday, and he is polling in fourth place — behind Biden, Sanders and billionaire Tom Steyer — in South Carolina, according to current polling.

But Buttigieg did get some air-cover from an excellent PAC supporting him. VoteVets, a Buttigieg-backing progressive veterans group, confirmed on Saturday that they have planned their very own seven-figure TV ad buy to spice up the previous South Bend, Ind., mayor.

For the brand new TV advertisements, the focused states embrace: Alabama, Arkansans, California, Colorado, Maine, Massachusetts, Minnesota, North Carolina, Oklahoma, Texas, Vermont and Virginia. The campaign declined to share extra particulars on how the spending can be allocated amongst these states, nor did it share the content material of the advertising. Inside the previous few days, Buttigieg has began airing advertisements in South Carolina that criticize Sanders instantly for the Vermont senator's single-payer health care plan.

Buttigieg's marketing campaign already kicked off some digital advert spending in seven of those states, concentrating on counties that flipped from Barack Obama to Donald Trump in 2016.

In a press release shared with POLITICO, Buttigieg's marketing campaign additionally touted its grassroots organization in Tremendous Tuesday states, a network of 25,000 volunteers who've hosted more than 3,000 events for Buttigieg during the last yr.

Buttigieg himself dipped into those states in the course of the run-up to Nevada and South Carolina. In current days, he drew thousand-person crowds in Aurora, Colo.; Arlington, Va.; and Salt Lake City. He's scheduled to seem in Raleigh, N.C., and Oklahoma Metropolis within the coming days.

Src: Buttigieg launching Super Tuesday TV ads
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