Twitter drops all political ads in shot at Zuckerberg

Twitter will not run political advertisements, CEO Jack Dorsey announced on Wednesday, a transfer that comes as fellow social media big Fb faces rising heat over its coverage of allowing candidates to lie in their campaign messaging.

"We consider political message attain ought to be earned, not purchased," Dorsey stated in a collection of tweets. "Whereas web promoting is incredibly powerful and really efficient for business advertisers, that power brings vital risks to politics, the place it can be used to affect votes to affect the lives of tens of millions."

Twitter is removing itself from the contentious tangle embroiling Facebook as U.S. political campaigns prepare to spend huge sums of money on internet advertising around the 2020 elections. The new policy applies worldwide, not just within the U.S., and to situation advertisements in addition to advertisements run by particular political campaigns.

Twitter's ban, per the company, will go into effect Nov. 22, with details on the coverage to be released Nov. 15.

Facebook has come underneath intense scrutiny in current weeks for permitting President Donald Trump’s reelection campaign and its supporters to run ads on the platform that assert, with out evidence, a corrupt relationship between former Vice President Joseph Biden and the federal government of Ukraine.

Biden’s presidential marketing campaign has condemned Facebook for permitting intentionally misleading ads, including one that CNN had rejected because of its inaccuracy. Other Democratic candidates, including Massachusetts Sen. Elizabeth Warren, have additionally strongly criticized Facebook’s strategy — one the company has defended by arguing that it shouldn't be a gatekeeper for political speech on-line.

Facebook CEO Mark Zuckerberg has additionally repeatedly rejected calls for an all-out ban on political advertisements on his company's platform, arguing that the advertisements are an essential means for emergent politicians to succeed in would-be voters.

Article initially revealed on POLITICO Magazine

Src: Twitter drops all political ads in shot at Zuckerberg
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