Universal Music is set to pull its songs from TikTok
Universal Music is set to pull its songs from TikTok
The partnership between Universal Music Group (UMG) and TikTok has apparently soured, as the music company is about to tug its music catalogue from the social media app.
The settlement between the 2 corporations is about to run out at the moment (Jan. 31), and negotiations appear to have come to a standstill. UMG revealed an impassioned open letter addressed to the artist and songwriter group, saying they need to "name time on TikTok." The letter explained that UMG has been urgent TikTok on three key points: applicable compensation for artists and songwriters, defending human artists from the risks of AI, and on-line safety for TikTok users.
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UMG stated that TikTok needed to pay their artists at a price that is only a "fraction" of what other platforms supply. "Finally TikTok is making an attempt to construct a music-based enterprise," stated Universal, "without paying truthful worth for the music." The statement read:
TikTok's techniques are obvious: use its platform power to hurt weak artists and attempt to intimidate us into conceding to a nasty deal that undervalues music and shortchanges artists and songwriters as well as their followers.
In response, TikTok launched their own statement, declaring it "unhappy and disappointing that Common Music Group has put their own greed above the interests of their artists and songwriters." The letter from the tech firm additionally labelled Universal's narrative as "false" and identified that they've been capable of negotiate 'artist-first' agreements with each other label and publisher."
Common, which is behind a third of the world's music, has stated that just one % of their income comes from TikTok, a platform with over a billion users. The music firm's roster of artists consists of Taylor Swift, Ariana Grande, Justin Bieber, Coldplay, The Weeknd and Drake.
If negotiations fail to go through at the moment, Common's complete music catalogue shall be removed from TikTok immediately, a spokesperson confirmed to Reuters.
TikTok's seeming takeover of the music industry has been swift, with milestones like its own streaming service, a music festival, and a chart in collaboration with Billboard, all up to now yr. Additionally last yr, Warner Music Group inked an expanded deal with TikTok.
More >> https://ift.tt/DrWu07F Source: RED ROADS
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