Juul announced this morning that its CEO would step down and that the company would not lobby the Trump administration on its looming ban of flavored vapor products.
The nation's largest e-cigarette maker also stated it can droop all broadcast, print and digital product advertising in the United States.
The modifications come amid growing strain from Washington and states over an "epidemic" of teenage vaping fueled by flavored merchandise. At the similar time, the business is underneath heightened scrutiny amid the outbreak of a mysterious vaping-linked lung disease that has sickened lots of and killed 9 up to now. Officers are still investigating the cause of the outbreak, however it appears to be linked largely to black market vapes.
Juul CEO Kevin Burns will immediately get replaced by longtime Altria government Okay.C. Crosthwaite. He joined the tobacco big when it was still Philip Morris within the 1990s, and until lately headed its progress division. Altria purchased a 35 % stake in Juul final yr. A congressional oversight panel has been probing that deal.
Juul stated it'll refrain from lobbying the Trump administration as FDA moves to formally roll out the flavour ban the president announced this month. The corporate stated it's going to absolutely help and adjust to the policy, which is predicted within the coming weeks.
Philip Morris International, which cut up from Altria in the early 2000s, additionally introduced this morning that the two corporations had ended current talks to rejoin the businesses. As an alternative, it's going to focus on their own smokeless tobacco product strains in the United States.
Article initially revealed on POLITICO Magazine
Src: Juul CEO steps down, company promises to follow Trump ban
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