Kylie Jenner wore the most expensive Fantasy Bra in Victoria&x27;s Secret history. See the bras that came before it. Amanda Krause,Samantha Grindell PettyjohnMon, October 19, 2026 at 6:01 PM UTC 2 Kylie Jenner at the Victoria's Secret Fashion Show 2026.Michael Buckner/WWD via Getty ImagesVictoria&x27;s Secret&x27;s Fantasy Bra returned to the brand&x27;s fashion show in 2026, with Kylie Jenner modeling the most expensive iteration ever created. The Fantasy Bra was a staple of the Victoria&x27;s Secret Fashion Show before it was canceled in 2019.
Kylie Jenner wore the most expensive Fantasy Bra in Victoria's Secret history. See the bras that came before it.
Amanda Krause,Samantha Grindell PettyjohnMon, October 19, 2026 at 6:01 PM UTC
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Kylie Jenner at the Victoria's Secret Fashion Show 2026.Michael Buckner/WWD via Getty ImagesVictoria's Secret's Fantasy Bra returned to the brand's fashion show in 2026, with Kylie Jenner modeling the most expensive iteration ever created. -
The Fantasy Bra was a staple of the Victoria's Secret Fashion Show before it was canceled in 2019.
The diamond-encrusted bra was always extravagant and worn by a top model at the VS Fashion Show.
Kylie Jenner brought it back in 2026, modeling the most expensive Fantasy Bra ever created.
Victoria's Secret brought some extra sparkle to its runway on Sunday night.
The brand's annual fashion show, which returned in 2024 after being canceled five years earlier, was held in Los Angeles, with models including Adriana Lima and Barbara Palvin donning their wings for the occasion.
Since making its comeback, the fashion show has been more than a spectacle for Victoria's Secret. It's also been a way to attract a new generation of shoppers by leaning into nostalgia. Elizabeth Preis, Victoria's Secret's chief marketing officer, previously told Fast Company that the show was about "brand consideration for the audience that doesn't currently shop with us."
This year, the brand ramped up its social media promotion and made 17 times as many runway items available to purchase, Barron's reported.
The 2026 show also brought back a symbol of Victoria's Secret's heyday: the Fantasy Bra, an elaborate piece of lingerie often worth millions that hadn't appeared on the runway since 2018.
Kylie Jenner modeled the bra for its comeback. Designed by Jacob & Co., it's the most expensive Fantasy Bra ever created at $50 million.
Take a look back at other Fantasy Bras Victoria's Secret has designed over the years.
The Fantasy Bra was first introduced by Victoria's Secret in 1996 via a massive New York City billboard.
Evan Agostini/Getty Images
Worn by Claudia Schiffer, the diamond-encrusted lingerie was dubbed the "Million Dollar Miracle Bra."
It was modeled for the Victoria's Secret catalog and advertisements, such as the massive one displayed in New York City.
Tyra Banks wore the next one in 1997.
Tyra Banks models the Victoria's Secret Fantasy Bra in 1997.Ron Galella/Getty Images
The "Diamond Dream Bra" was much more understated than the original. It was crafted from white satin, lined with diamonds, and had one 42-carat teardrop gem hanging from its center.
Though the bra cost $3 million, it was never modeled on the Victoria's Secret Fashion Show runway — only by Banks at a private event held later.
Gisele Bündchen modeled the "Red Hot Fantasy Bra" in 2000.
Gisele Bündchen models the Victoria's Secret Fantasy Bra in 2000.DMIPhoto/Stringer/Getty Images
The ruby-covered bra and matching panties modeled by Bündchen for a catalog were the most expensive lingerie set created by Victoria's Secret at the time, costing $15 million when they were designed.
Heidi Klum sparkled in 2001 when she donned a less colorful but equally extravagant version of the garment.
Heidi Klum models the Victoria's Secret Fantasy Bra in 2001.Kevin Mazur/Getty Images
Called the "Heavenly Star Fantasy Bra," the sparkling white piece was decorated with 1,200 Sri Lankan pink sapphires, 2,300 round white diamonds arranged in a wave pattern, and a 90-carat diamond at the center.
It cost $12.5 million on its own, making it the most expensive bra in the world at the time, according to the Guinness World Records. It was also the first Fantasy Bra modeled during a televised Victoria's Secret Fashion Show.
Karolína Kurková was chosen to debut the 2002 "Star of Victoria Fantasy Bra."
Karolina Kurkova models the Victoria's Secret Fantasy Bra in 2002.Kevin Mazur/Getty Images
The $10 million piece had a floral theme, with 1,150 rubies in the shape of roses, 1,600 emeralds arranged like leaves, and diamonds forming smaller flowers around them.
Like its predecessor, this Fantasy Bra also featured a massive diamond in its center — this one a 60-carat Mouawad Mondera stone.
Klum returned in 2003 with an $11 million bra that took 370 hours to make.
Heidi Klum models the Victoria's Secret Fantasy Bra in 2003.Kevin Mazur/Getty Images
Dubbed the "Very Sexy Fantasy Bra," the 2003 design was a chainmail-style piece made from a mix of 2,809 white diamonds, yellow-orange sapphires, rhodolites, and amethysts.
It also featured the Mouawad Excelsior Diamond —a 69-carat piece cut from the second-largest diamond in the world — hanging from its center.
Likely because it was see-through, Klum modeled it on the runway over a standard red bra.
The "Sexy Splendor Fantasy Bra" took center stage in 2005.
Gisele Bündchen models the Victoria's Secret Fantasy Bra in 2005.Jamie McCarthy/Getty Images
Modeled by Gisele Bündchen, the see-through piece cost $12.5 million and was crafted from 22 rubies and 2,900 pavé-set diamonds in a floral pattern.
Hanging from its middle strap was the 101-carat Mouawad Splendor Diamond pendant.
Kurková modeled her second Fantasy Bra in 2006.
Karolina Kurkova models the Victoria's Secret Fantasy Bra in 2006.Thomas Concordia/Stringer/Getty Images
The "Hearts on Fire Fantasy Bra" was one of the most dazzling ever seen on the Victoria's Secret runway.
Valued at $6.5 million, the silver bra was covered in tiny diamonds from its straps to its cups. It also had two thin straps in the middle, with a 10-carat flower-shaped pendant hanging from them.
Victoria's Secret put a holiday twist on the famous lingerie in 2007.
Selita Ebanks models the Victoria's Secret Fantasy Bra in 2007.Gabriel Bouys/Getty Images
The diamond-covered, $4.5 million "Very Sexy Holiday" bra — modeled by Selita Ebanks — stood out thanks to the rubies, emeralds, and yellow sapphires arranged in the shape of holly across its cups.
Its Mouawad gems totaled 1,662.51 carats.
Victoria's Secret fans saw the dark side of the Fantasy Bra in 2008.
AP Photo/Evan Agostini
Adriana Lima modeled the $5 million "Black Diamond Fantasy Miracle Bra."
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It was covered in black diamonds and had strings of rubies and white diamonds across it, for a total of 3,900 gems.
Victoria's Secret kept the edgy aesthetic going in 2009.
Marisa Miller models the Victoria's Secret Fantasy Bra in 2009.George Napolitano/Getty Images
The black "Harlequin Fantasy Bra" modeled by Marisa Miller was lined with white diamonds and decorated with brown gems in crisscross patterns — the work of Italian jeweler Damiani.
The $3 million piece also included a 16-carat heart-shaped diamond hanging from its center.
The Fantasy Bra returned to its roots in 2010.
Adriana Lima models the Victoria's Secret Fantasy Bra in 2010.Slaven Vlasic/Stringer/Getty Images
Lima modeled the "Bombshell Fantasy Bra," a $2 million semi-sheer garment set with 3,000 diamonds, sapphires, and topaz stones, in shapes inspired by stars and constellations.
It took 1,500 hours for Damiani to create the piece.
The 2011 "Fantasy Treasure Bra" was blue and lined with pearls.
Miranda Kerr models the Victoria's Secret Fantasy Bra in 2011.Timothy A. Clary/Getty Images
Modeled by Miranda Kerr, the $2.5 million bra — designed by London Jewelers of New York — was covered in a mix of 3,400 diamonds, citrines, aquamarines, and pearls, the latter of which were also strung in rows beneath its cups.
Like other Fantasy Bras before it, the 2011 piece featured massive white and yellow diamonds, each weighing around 8 carats, that hung from its center.
Alessandra Ambrosio was selected to walk the 2012 runway in the "Floral Fantasy Bra."
Alessandra Ambrosio models the Victoria's Secret Fantasy Bra in 2012.Antonio de Moraes Barros Filho/Getty Images
Another London Jewelers of New York creation, the peach-colored bra was valued at $2.5 million.
It had amethysts, sapphires, rubies, and diamonds in the shape of flowers set in 18-karat pink and yellow gold, as well as a 20-carat radiant-cut diamond hanging from a sparkling pendant.
The "Royal Fantasy Bra" was worn by Candice Swanepoel in 2013.
Dimitrios Kambouris/Getty Images
Designed by Mouawad, the "Royal Fantasy Bra" featured 5,400 multicolored gems — a mix of diamonds, rubies, and sapphires — and 18-karat yellow gold.
Its center stone, adorned with a diamond bow, was a 52-carat pear-shaped ruby.
The next year was the first and only time Victoria's Secret created two Fantasy Bras.
Adriana Lima and Alessandra Ambrosio models the Victoria's Secret Fantasy Bra in 2014.Michael Stewart/Getty Images
Crafted over 1,380 hours by Mouawad artists, the "Dream Angels Fantasy Bras" stood out in 2014 thanks to an array of diamonds, rubies, sapphires, and multicolored gems over 18-karat gold.
Adriana Lima modeled the blue version, and Alessandra Ambrosio modeled the red. Each cost $2 million.
The 2015 Fantasy Bra, modeled by Lily Aldridge, had a summer flair.
Lily Aldridge models the Victoria's Secret Fantasy Bra in 2015.Taylor Hill/Getty Images
Called the "Fireworks Fantasy Bra," the $2 million piece was covered in 6,808 gemstones.
White diamonds covered its cups, while multicolored sapphires, garnets, amethysts, topazes, tourmalines, peridots, quartzes, citrines, and tsavorites were used to create the firework-esque swirls across them.
Jasmine Tookes dazzled in the 2016 "Bright Night Fantasy Bra."
Jasmine Tookes models the Victoria's Secret Fantasy Bra in 2016.Martin Bureau/Getty Images
Created over 700 hours by Aziz and Walid Mouzannar, the $3 million bra was one of the most luxurious ever made for the Victoria's Secret Fashion Show.
The geometric piece featured 9,000 round-cut diamonds and emeralds in clusters, creating a cutout effect across its cups.
Lais Ribeiro sported the "Champagne Nights Fantasy Bra" in 2017.
Lais Ribeiro models the Victoria's Secret Fantasy Bra in 2017.Dimitrios Kambouris/Getty Images
This $2 million piece was created with 6,000 white diamonds, yellow sapphires, and blue topazes.
While the bra featured a signature stone hanging from its center — a giant blue topaz — its golden collar with a second loose gem was unique.
Elsa Hosk modeled the Fantasy Bra created by Victoria's Secret in 2018, before the brand took a hiatus from the runway.
Elsa Hosk models the Victoria's Secret Fantasy Bra in 2018.Michael Stewart/Getty Images
Designed by Atelier Swarovski, the $1 million "Dream Angels Fantasy Bra" was a netted bralette covered in 2,100 tiny diamonds.
It also had diamond-encrusted rope straps and a matching body chain that sat across it.
Kylie Jenner brought the Fantasy Bra back to the Victoria's Secret runway in 2026.
Kylie Jenner walks the runway for the Victoria's Secret Fashion Show in October 2026.Kevin Mazur/Getty Images for Victoria's Secret
Jenner walked the runway in the much-anticipated bra, designed by Jacob Arabo of Jacob & Co., to the cheers of Kris Jenner and Timothée Chalamet.
Arabo said ahead of the show that it was his goal to create "the most expensive Fantasy Bra ever made," and he delivered.
The bra was made entirely of diamonds and gold, unlike bras from past years that had a fabric base. It was made of 4,410 diamonds in total, including a 75.54-carat Natural Fancy Vivid Yellow diamond hanging from the center, as Victoria's Secret shared on Instagram after the show.
The 2026 Fantasy Bra took over 1,000 hours to make and is worth a whopping $50 million.
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Published: October 20, 2026 at 03:36AM on Source: RED MAG
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Kylie Jenner wore the most expensive Fantasy Bra in Victoria&x27;s Secret history. See the bras that came before it. Aman...
