GM reports Q4 dip, but fullyear sales jump 5.5%, making it the top US automaker Pras SubramanianJanuary 5, 2026 at 7:05 PM 0 General Motors (GM) reporteda dip in fourth quarter sales but strong overall fullyear results in the US, capping off another robust year for the Big Three automaker. GM reported Q4 sales slipped 6.9% from a year ago to just over 703,000 but were up 5.5% in 2025 to 2.853 million vehicles, making it the topselling automaker in the US. GM said fullsize pickup sales were up for the sixth straight year, the best in 20 years.
- - GM reports Q4 dip, but full-year sales jump 5.5%, making it the top US automaker
Pras SubramanianJanuary 5, 2026 at 7:05 PM
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General Motors (GM) reporteda dip in fourth quarter sales but strong overall full-year results in the US, capping off another robust year for the Big Three automaker.
GM reported Q4 sales slipped 6.9% from a year ago to just over 703,000 but were up 5.5% in 2025 to 2.853 million vehicles, making it the top-selling automaker in the US. GM said full-size pickup sales were up for the sixth straight year, the best in 20 years. Sales of full-size SUVs like the Tahoe, Suburban, and Yukon also propelled GM to a category win in the segment for the fifth straight year.
However, GM said EV sales in Q4 fell a whopping 43% to just over 25,000 units, weighing on results. GM said a "pull ahead" in EV sales in Q3 before the expiration of the federal EV tax credit hurt Q4 results.
"We continue managing our EV business to protect our brands and products. Our EV incentives remain approximately half the industry average," GM said in a statement.
GM shares were higher in midday trade.
Read more about GM stock and today's market action.
Looking across GM's product portfolio, sales of the Buick Enclave SUV (up 53.5%), Chevrolet Colorado midsize pickup (up 11.6%), and GMC Traverse SUV (24.1%) were notable standouts in the quarter.
GM said for the year it was able to grow sales and market share with low incentives, claiming its incentives as a percentage of average transaction price (ATP) was 4.3%, compared to the industry average of 4.3%. GM said market share rose 0.5% to "around 17%."
The automaker reported that its closely watched dealer inventory levels declined 18% to 486,000 units, which it said is according to plan.
Though GM reported declining EV sales in Q4, it still said it was the No. 2 EV seller in the US, behind Tesla (TSLA). Earlier in the quarter, GM said it would take a $1.6 billion charge from a reassessment of its EV plans, with $1.2 billion in non-cash special charges, resulting from adjustments to its EV capacity, and the remaining $400 million in cash, primarily related to contract cancellation fees and EV-related investments.
The automaker previously stated it would report Q4 and full-year results on the morning of Jan. 27 before the bell.
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Pras Subramanian is Lead Auto Reporter for Yahoo Finance. You can follow him on X and on Instagram.
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Published: January 06, 2026 at 04:18AM on Source: RED MAG
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