About Our Ads Advertisement Advertisement Advertisement The Jacksonville Jaguars are one of the NFL 's youngest organizations. Yet 32 seasons have been sufficient to craft a fascinating uniform history − from the franchise's original logo being scrapped by a trademark infringement lawsuit filed by Jaguar, the luxury British sports car brand, to the infamous two-toned black-and-gold helmets used from 2013 to '17, to its generally non-descript, if clean, appearance. (Do you even remember their "Shell White" helmets ... worn once in 2024? Didn't think so.)
But the "Bold City" alternates the Jags will wear for the first time on Sunday, Nov. 1, against the Indianapolis Colts as their installment in Nike's "Rivalries" program might be the most inspired getups the team has ever donned.
Week 5: Arizona Cardinals running back Jeremiyah Love carries the ball against the Detroit Lions at State Farm Stadium. The Cardinals wore their all-black alternate uniform for the game. (Matt Kartozian, IMAGN IMAGES via Reuters Connect) Week 5: New England Patriots quarterback Drake Maye (10) hands the ball to running back Rhamondre Stevenson against the Las Vegas Raiders at Gillette Stadium. New England wore its legendary "Pat Patriot" throwback for the 45-17 win. (David Butler II, IMAGN IMAGES via Reuters Connect) Week 5: Green Bay Packers running back Marshawn Lloyd (32) celebrates after scoring a touchdown against the Chicago Bears at Lambeau Field. The Packers debuted their "Rivalries" uniforms - featuring a color palette has been slightly altered with "desaturated vintage green" jerseys and "alabaster" pants and helmets trimmed with the team’s familiar gold. The Packers won the game over their ancient rivals, 31-7. (Wm. Glasheen/Appleton Post-Cresc, IMAGN IMAGES via Reuters Connect) Week 4: Carolina Panthers wide receiver Tetairoa McMillan (4) celebrates with AJ Dillon (28) after scoring a touchdown against the Detroit Lions during the "Sunday Night Football" game at Bank of America Stadium. The Panthers wore their all-black alternate uniforms for the game. (Bob Donnan, IMAGN IMAGES via Reuters Connect) Week 4: New York Giants quarterback Jameis Winston throws during a 36-24 win against the Arizona Cardinals at MetLife Stadium. The Giants wore throwback uniforms reminiscent of the team's look in the 1980s on a day when the team celebrated its Super Bowl championship during the 1986 season. (Vincent Carchietta, IMAGN IMAGES via Reuters Connect) Week 4: Cleveland Browns tight end Harold Fannin Jr. celebrates after scoring a touchdown against the Pittsburgh Steelers at Huntington Bank Field. The Browns wore their "Alpha Dawg" alternate uniform for the "Thursday Night Football" game. (Ken Blaze, IMAGN IMAGES via Reuters Connect) Week 3: Indianapolis Colts kicker Spencer Shrader (3) celebrates with long snapper Luke Rhodes (46) after Shrader kicked a 58-yard field goal against the Houston Texans at Lucas Oil Stadium. The Colts debuted their "Anvil Strike" uniform - featuring an unfamiliar gray uniform and glossy, metallic blue helmet with the familiar horseshoe logo in white. The Colts won, 19-17, for their first win of the season.
Week 3: Buffalo Bills quarterback Josh Allen (17) hands off to running back James Cook III against the Los Angeles Chargers at New Highmark Stadium. For the game, the Bills debuted their "Nickel City" alternate uniforms - the most striking element being the blue "Charge Helmet," adorned simply with an oversized cutout of the team's familiar logo. The Bills won the game, 24-16 .
Week 2: Los Angeles Rams quarterback Matthew Stafford (9) hands the ball to running back Kyren Williams (23) during a 28-6 win on "Monday Night Football" against the New York Giants at SoFi Stadium. The Rams debuted their new "Classic Sol" uniforms, an homage to the team's look during its 1951 championship season.
Week 2: Arizona Cardinals quarterback Jacoby Brissett (7) hands off to running back Jeremiyah Love against the Seattle Seahawks at State Farm Stadium. The Cardinals wore their desert-themed "Rivalries" uniforms in the 31-7 loss to the Seahawks. Arizona's "Rivalries" look was one of the best to debut in 2025 .
Week 2: The Baltimore Ravens' Trey Hendrickson (91) reacts after a sack against the New Orleans Saints at M&T Bank Stadium. The Ravens wore their "White Noise" uniforms, just one of the team's new uniform combinations that will debut during the 2026 season. The Ravens lost the game, 24-17.
Week 2: New York Jets wide receiver Garrett Wilson (5) celebrates after scoring a touchdown against the Green Bay Packers at MetLife Stadium. The Jets debuted their "White Out" uniforms for their home opener, which ended in a 20-17 overtime loss.
1 / 18 Can't-miss alternate and throwback uniforms of the 2026 NFL season Week 5: Arizona Cardinals running back Jeremiyah Love carries the ball against the Detroit Lions at State Farm Stadium. The Cardinals wore their all-black alternate uniform for the game. (Matt Kartozian, IMAGN IMAGES via Reuters Connect) 1 / 18 Can't-miss alternate and throwback uniforms of the 2026 NFL season Week 5: Arizona Cardinals running back Jeremiyah Love carries the ball against the Detroit Lions at State Farm Stadium. The Cardinals wore their all-black alternate uniform for the game. (Matt Kartozian, IMAGN IMAGES via Reuters Connect) 2 / 18 Can't-miss alternate and throwback uniforms of the 2026 NFL season Week 5: New England Patriots quarterback Drake Maye (10) hands the ball to running back Rhamondre Stevenson against the Las Vegas Raiders at Gillette Stadium. New England wore its legendary "Pat Patriot" throwback for the 45-17 win. (David Butler II, IMAGN IMAGES via Reuters Connect) 3 / 18 Can't-miss alternate and throwback uniforms of the 2026 NFL season Week 5: Green Bay Packers running back Marshawn Lloyd (32) celebrates after scoring a touchdown against the Chicago Bears at Lambeau Field. The Packers debuted their "Rivalries" uniforms - featuring a color palette has been slightly altered with "desaturated vintage green" jerseys and "alabaster" pants and helmets trimmed with the team’s familiar gold. The Packers won the game over their ancient rivals, 31-7. (Wm. Glasheen/Appleton Post-Cresc, IMAGN IMAGES via Reuters Connect) 4 / 18 Can't-miss alternate and throwback uniforms of the 2026 NFL season Week 4: Carolina Panthers wide receiver Tetairoa McMillan (4) celebrates with AJ Dillon (28) after scoring a touchdown against the Detroit Lions during the "Sunday Night Football" game at Bank of America Stadium. The Panthers wore their all-black alternate uniforms for the game. (Bob Donnan, IMAGN IMAGES via Reuters Connect) 5 / 18 Can't-miss alternate and throwback uniforms of the 2026 NFL season Week 4: New York Giants quarterback Jameis Winston throws during a 36-24 win against the Arizona Cardinals at MetLife Stadium. The Giants wore throwback uniforms reminiscent of the team's look in the 1980s on a day when the team celebrated its Super Bowl championship during the 1986 season. (Vincent Carchietta, IMAGN IMAGES via Reuters Connect) 6 / 18 Can't-miss alternate and throwback uniforms of the 2026 NFL season Week 4: Cleveland Browns tight end Harold Fannin Jr. celebrates after scoring a touchdown against the Pittsburgh Steelers at Huntington Bank Field. The Browns wore their "Alpha Dawg" alternate uniform for the "Thursday Night Football" game. (Ken Blaze, IMAGN IMAGES via Reuters Connect) 7 / 18 Can't-miss alternate and throwback uniforms of the 2026 NFL season Week 3: Indianapolis Colts kicker Spencer Shrader (3) celebrates with long snapper Luke Rhodes (46) after Shrader kicked a 58-yard field goal against the Houston Texans at Lucas Oil Stadium. The Colts debuted their "Anvil Strike" uniform - featuring an unfamiliar gray uniform and glossy, metallic blue helmet with the familiar horseshoe logo in white. The Colts won, 19-17, for their first win of the season.
Week 3: Buffalo Bills quarterback Josh Allen (17) hands off to running back James Cook III against the Los Angeles Chargers at New Highmark Stadium. For the game, the Bills debuted their "Nickel City" alternate uniforms - the most striking element being the blue "Charge Helmet," adorned simply with an oversized cutout of the team's familiar logo. The Bills won the game, 24-16 .
Week 2: Los Angeles Rams quarterback Matthew Stafford (9) hands the ball to running back Kyren Williams (23) during a 28-6 win on "Monday Night Football" against the New York Giants at SoFi Stadium. The Rams debuted their new "Classic Sol" uniforms, an homage to the team's look during its 1951 championship season.
Week 2: Arizona Cardinals quarterback Jacoby Brissett (7) hands off to running back Jeremiyah Love against the Seattle Seahawks at State Farm Stadium. The Cardinals wore their desert-themed "Rivalries" uniforms in the 31-7 loss to the Seahawks. Arizona's "Rivalries" look was one of the best to debut in 2025 .
Week 2: The Baltimore Ravens' Trey Hendrickson (91) reacts after a sack against the New Orleans Saints at M&T Bank Stadium. The Ravens wore their "White Noise" uniforms, just one of the team's new uniform combinations that will debut during the 2026 season. The Ravens lost the game, 24-17.
Week 2: New York Jets wide receiver Garrett Wilson (5) celebrates after scoring a touchdown against the Green Bay Packers at MetLife Stadium. The Jets debuted their "White Out" uniforms for their home opener, which ended in a 20-17 overtime loss.
Start with the glossy helmet, the first time the Jags have been crowned in teal. It also features a golden facemask, Duval County's 904 area code on the front bumper and "Duuuval" on the back bumper − coach Liam Coen surely delighting in that detail .
On the white jerseys, "Jaguars" is written in script above numbers which use a font that, per the team, is "heavily inspired by the historic music venues and Southern rock influence that Jacksonville is known for." The mostly black digits also have a subtle spotting pattern of a black jaguar while trimmed in gold with teal shadowing. "Bold City" is stitched inside the collar, while "Since '95" is emblazoned on the outside, a nod to the Jags' first season.
That slick spotting pattern really comes alive on the dark pants, "inspired by the black-on-black spots sometimes found on the Panthera onca, or jaguar." Hidden within the spots are names of 10 Jacksonville neighborhoods and communities, honoring local fans − particularly those who live near Dames Point, Westside, San Marco and elsewhere. A teal stripe bordered in gold completes the nicely devised look.
Think of them as the football version of the sports apparel company's NBA "City Edition" uniforms or Major League Baseball's "City Connect" jerseys. Nike has strived to create something that further strengthens NFL teams' bonds to their unique civic environments. And, as "rivalries" would suggest, all of them will be worn in intra-divisional matchups.
"Rivalries uniforms will celebrate storied local traditions and unite fan communities with designs unique to select cities and teams," Nike announced during the program's launch in 2025.
"The designs are rooted extensively in the legacies and inspirations true to each team, serving as authentic, competitive expressions of community pride while giving athletes and fans an opportunity to connect like never before."
Eventually all of them will. This year, AFC South and NFC North squads are joining the AFC East and NFC West teams that kicked off the initiative last year. Every team that has a "Rivalries" uni is scheduled to wear it once this season. The other four divisions will be added to the rotation over the next two seasons, and the "Rivalries" option then becomes part of a team's closet for the following three years.
RANKING NFL'S 2026 RIVALRIES UNIFORMS: Where do Jaguars slot?
JACKSONVILLE, FLORIDA - NOVEMBER 10: Ventrell Miller #51 of the Jacksonville Jaguars celebrates after breaking up a pass against the Minnesota Vikings during the second quarter at EverBank Stadium on November 10, 2024 in Jacksonville, Florida. (Photo by Rich Storry/Getty Images) When will NFL teams wear new 'Rivalries' uniforms in 2026? ▶ Indianapolis Colts: Sept. 27 vs. Houston Texans
▶ Green Bay Packers: Oct. 11 vs. Chicago Bears
▶ Detroit Lions: Nov. 1 vs. Minnesota Vikings
▶ Jacksonville Jaguars : Nov. 1 vs. Indianapolis Colts
▶ Tennessee Titans: Nov. 15 vs. Jacksonville Jaguars
▶ Houston Texans: Nov. 19 vs. Indianapolis Colts
▶ Minnesota Vikings: Dec. 20 vs. Detroit Lions
▶ Chicago Bears: Dec. 25 vs. Green Bay Packers
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This article originally appeared on USA TODAY: Jaguars' new uniforms: 'Bold City' alternates have big cat details, honor local neighborhoods
Source: Sports
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