Target is betting on Taylor Swift to save Black Friday in the US
Target is betting on Taylor Swift to save Black Friday in the US
Taylor Swift could be Target's saving grace on Black Friday, as the singer has given exclusive rights to her self-published book to the retailer. Target has come under recent scrutiny over its Black Friday sales, with some shoppers accusing the retailer of offering 'measly' sales and feeding 'corporate greed.' The company may be hoping that its collaboration with one of the world's biggest music stars will give it a much-needed win after disappointing sales in recent months and fierce competition from rivals such as Walmart and Amazon.
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