Dollar General CEO reveals alarming change in consumer behavior: 'We are not anticipating improvement'

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Dollar General CEO reveals alarming change in consumer behavior: 'We are not anticipating improvement'

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Dollar General's CEO says the discount store has seen less shoppers because of their 'worsened' financial situations - and these circumstances will not improve anytime soon. The store's year-over-year customer traffic has dropped by one percent, according to Dollar General's 2024 fourth-quarter earnings report. More alarmingly for the multibillion-dollar company, operating profits have plummeted by about 49 percent - partially to do with shuttered locations. 'Our customers continue to report that their financial situation has worsened over the last year, as they have been negatively impacted by ongoing inflation,' CEO Todd Vasos said during Dollar General's fourth-quarter earnings call.
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