Starbucks U-turn aimed at pleasing customers sparks backlash from baristas

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Starbucks U-turn aimed at pleasing customers sparks backlash from baristas

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Baristas at Starbucks are already complaining about a new business strategy aimed at 'humainizing' the global chain. Employees at the world's largest coffee retailer are once again doodling messages on to-go coffee cups, this time as part of a new strategy to reposition the global chain as a coffee shop rather than just a place to pick up mobile orders. However, the company's drink-makers are not happy with the added work.
Read More >> Full Article on Source: MAG NEWS
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