Kellogg's ridiculed for drastic efforts to hide shrinkflation: 'Just laughing at us'

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Kellogg's ridiculed for drastic efforts to hide shrinkflation: 'Just laughing at us'

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Kellogg's is resorting to 'deceptive' ways to distract shoppers from its shrinkflation tactics. A photo shared on Reddit highlights how the brand has made its family-size Special K box taller - while actually reducing the amount of cereal inside. Shrinkflation is when products shrink in size or quantity while the price remains the same or even increases. 'As a consumer you'd think to grab the "larger" box, only the realize it's 1.
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