Fizzy drinks are the new tobacco for young people... that's why I believe that Coca-Cola should be banned from sponsoring the Olympics - just like cigarette giants were

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Fizzy drinks are the new tobacco for young people... that's why I believe that Coca-Cola should be banned from sponsoring the Olympics - just like cigarette giants were

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If you were watching the Paris Olympics and saw a winning athlete cross the finish line, light a cigarette and boast about the health-boosting benefits of their favourite tobacco brand, you'd be as surprised as you were disgusted. Yet it's startlingly true that tobacco companies were major Olympic sponsors right up until 1988, when cigarette brands were finally banned from advertising at the Games. For the previous 60 years, tobacco-funded Olympic medal-winners had lined up to extol the virtues of smoking and push the now bizarre claim that it enabled athletes to lead healthy lives — among them, the iconic Jesse Owens, who won four gold medals for sprinting, relay and long jump at the 1936 Berlin Olympic Games, but who died from lung cancer aged 66 in 1980, after decades of heavy smoking.
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