Disney announces first-of-its-kind streaming bundle plan – as president says customers can expect more ‘choice & value’ | 0UD70JL | 2024-05-09 17:08:01
Disney announces first-of-its-kind streaming bundle plan – as president says customers can expect more 'choice & value' | 0UD70JL | 2024-05-09 17:08:01
DISNEY Entertainment has announced a major streaming partnership deal with a major competitor.
Starting this summer, customers will have the option to subscribe to a first-of-its-kind bundle plan featuring Disney+, Max, and Hulu.
Warner Bros. Discovery and Disney Entertainment finalized the bundle earlier this week, and seek to offer subscribers "the best value in entertainment and an unprecedented selection of content," per a press release.
The accessible brands for subscribers include CNN, ABC, HBO, FX, DC, HGTV, the Food Network, Marvel, Pixar, Searchlight, and, of course, Discovery, Hulu, Disney, and Warner Bros.
Subscribers to either of the three platforms will see the option to purchase the bundle.
It will be offered in both ad-free and ad-supported versions.
The price for the bundle has yet to be confirmed by the streaming giants.
Disney+ and Hulu were already offered in a bundle together for some time, and Joe Earley, president of direct-to-consumer operations at Disney Entertainment, noted in the release that the "successful" partnership prompted the company to offer customers even more options.
"On the heels of a very successful launch of Hulu on Disney+, this new bundle with Max will offer subscribers even more choice and value," Earley said.
"This incredible new partnership puts subscribers first, giving them access to blockbuster films, originals, and three massive libraries featuring the very best brands and entertainment in streaming today."
JB Perrette, CEO and president of global streaming and games at Warner Bros. Discovery, echoed a similar sentiment.
Perette called the bundle the "greatest collection of entertainment for the best value in streaming."
<!-- End of Brightcove Player --> He explained that it "will help drive incremental subscribers and much stronger retention."
"Offering this unprecedented entertainment value for fans across all the complimentary genres these three services offer presents a powerful new roadmap for the future of the industry," Perrette added.
Disney Entertainment and Warner Bros. Discovery confirmed that more information regarding the bundle would be released over the next few months.
Given that detail, it's likely fans won't be given access until sometime mid-summer.
CURRENT OFFERS
Disney's bundle with Hulu, which it owns, is currently offered for an ad-supported base rate of $9.99 per month.
The premium version, which is ad-free for both platforms, is listed at $19.99 per month, per Hulu's website.
<!--googleoff: all--> <blockquote class="article__quote"> </blockquote> <!--googleon: all--> There's also a Max add-on for Hulu subscribers.
After paying the base rate for Hulu of $7.99 per month, customers have the option to include Max for an additional $15.99 to the monthly total.
That's about $24 per month for the two streaming services.
For more related content, check out The U.S. Sun's coverage of everything you need to know about the 2022 Warner Bros. and Discovery+ merger.
The U.S. Sun also has the story on the free streaming service with 30,000 films and no ads.
More >> https://ift.tt/7MTNBPH Source: MAG NEWS
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